Our Results
The campaign proved to be highly successful, generating over
3.43 ROAS
(return on ad spend), demonstrating a significant return on investment.
Delivered impressions with an exceptional click-through rate (CTR) of 3.83%, surpassing the F&B industry benchmark of
50%
indicating strong audience engagement.
Campaign Dates: June 2025
Targeting: UK, Italy, Netherlands, Hong Kong, Singapore, Australia and Spain
Format: Google Search Ads
Achieved conversions across four countries (UK, Italy, Netherlands, New Zealand), with the Netherlands leading with highest conversions, driven by precise targeting of travel and food & dining audiences.
Top Performing Keywords
“Bordeaux wine trip” accounted for 40% of conversions, followed by “Bordeaux wine tour,” “Bordeaux taste,” and “Wineries to visit in Bordeaux”, showcasing strategic keyword effectiveness.
Travel and Food & Dining segments contributed
90%
of the conversions, highlighting strong resonance with these interest groups
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Objective
Chateau Shuette aimed to increase traffic to their vineyard tours and picnics and boost online wine sales through their e-commerce platform, targeting global audiences interested in premium wine experiences.
Solution
To achieve Chateau Shuette’s objectives, we implemented a comprehensive and creative Google Search Advertising Campaign designed to engage potential customers and drive conversions.
Key Strategies
Engaging ad copies; Developed compelling ad copies and groups, including Generic Phrases and Exact Phrases to showcasing Chateau Shuette’s vineyard tours and wine offerings, enabling enhanced user interaction and highlighting the brand’s artisanal appeal.
Google Search Campaign: Launched a targeted Google search ad campaign across the Google Search Network, ensuring ads reached relevant audiences
Targeted Advertising
Prospecting Strategy
Targeted new users interested in travel and food & dining, leveraging keywords like “Bordeaux wine trip” and “Bordeaux wine tour” to generate awareness and drive traffic to the website.
Retargeting Strategy
Re-engaged users who interacted with the website or showed interest in vineyard tours, encouraging conversions for tour bookings and online wine purchases.
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